Search engine optimisation (SEO) is an incredibly important part of your online presence that needs to be built into the web design & development process, not added later.
Our websites are designed and developed using SEO best-practices, balancing creativity and functionality along the way. We have already done the most work for you; responsive web design, search engine optimisation and fast loading speed. Educate yourself further by understanding the importance of meta tags, keywords, backlink building and the other SEO factors to ensure your website is getting found.
But what are the actions you can perform to strengthen your SEO strategy?
Metadata tags are little snippets of code that help describe the content on your site to search engines. Using your control panel you can perform changes to the following metadata tags:
- Meta title
- Meta description
- Meta keywords
All the above can be set in menu-level and on each item separately.
- OG meta (can be set in Settings)
You can view our relevant video tutorials in order to learn how to modify all the above in each control panel section.
What is more, in case you have purchased the extra language Addon you can set different metadata tags for each language to further localise your website.
Your site’s URLs need to be SEO friendly, otherwise, it won’t rank as well as it should.
You can change all the URLs of your website by altering aliases on items, categories or menus. However, you need to make sure each alias is unique.
You can view our relevant video tutorials in order to learn how to modify the aliases of your website.
Another key SEO factor is page speed. Ensuring your pages are lean and mean is a key consideration in modern SEO-friendly website design.
We have already put a lot of thought and work on that making sure your website's loading times are kept to the minimum. In order to keep it that way, you need to make sure no to upload huge image files that can make your website load slower.
Your content is the most important part of every page. Using your admin control panel you are in full control of it. Focus on creating great content that engages the user. Be mindful of keywords, but certainly don’t overdo it.
When a site is well-structured, the navigation works with the structure, the URLs and other components, to help solidify what each page or piece of content is about.
Creating a clear internal link structure and navigation, helps search engines crawl your website effectively and efficiently.
You are in full control of your website's structure and by using your control panel you are able to modify menus & submenus, categories & subcategories without any limits.
It is an undisputed fact that the most popular device used to conduct internet searches and to browse websites is the mobile phone. Therefore search engines rank mobile-friendly sites better, and with good reason.
Our websites are all developed with responsive design in mind —layouts that adapt to any device—which is the best for SEO.
Even if you don't know a thing about SEO, you’ll be able to create a site that works well in search engines by simply keeping in check with the above guidelines!